Amazon started off in 1994 and an online bookseller. After initial struggles, Amazon grew rapidly to become one of the biggest e-commerce platforms and tech companies in the world with a market valuation of $1.7 trillion.
Many who desire Amazons success have replicated Amazons technology but have rarely replicated Amazons success. This is essentially because behind Amazon success is not just the technology but a combination of leadership principles and business strategy.
So don’t just copy technology, you need to understanding how to orchestrate the forces of business vision, culture and process to drive digital transformation in your business domain.